It's a dangerous trend that's not going anywhere fast.
In December of 2008 MillerCoors LLC agreed to remove stimulants such as caffeine from it's popular drink known as Sparks. The courts agreed that combining energy drinks with alcohol encourages binge drinking and that Sparks packaging and marketing appeals to under aged and college aged drinkers specifically.
But in reality, people have been mixing alcohol with energy drinks and stimulants for many decades. While some people hide it in their coffee, others are less desecrate with popular mixed drinks such as vodka and Red Bull. Studies have shown that people who take part in this behavior tend to drink more - and it's dangerous. Stimulants counteract the effects of alcohol and mask a person's level of drunkenness, and people drink beyond the limit at which they normally would.
MillerCoors LLC's decision to remove stimulants from one of it's popular beverages was an important one and lead the way for regulations against other similar drinks. We hope the regulations encourage people to think harder about the decision to make their own energy drink and alcohol combination. Because your body has many ways of telling you that you've had too much. When you begin to mask those natural signals, the consequences can be deadly.